At the heart of Rich’s professional purpose is the motivation to do right by individual investors. Throughout his career, he has been a steadfast advocate for the individual investor, attentive to their goals and diligent in uncovering opportunities that are typically reserved for institutional investors. It’s this work ethic that has set Rich apart from other advisors.

He began his career at Piper Jaffray in Kansas City, Mo., trading new syndicate issues and over-the-counter stocks for a handful of well-known banking clients throughout the Midwest. Rich developed deep relationships within institutional channels. He ultimately chose to work for one of his largest clients, Jim and Marcus Jundt of Jundt Associates. During his tenure at Jundt, Rich successfully spearheaded distribution channels in the lower Midwest at major firms like Merrill Lynch, Morgan Stanley and UBS. He transitioned to Head of East Coast Sales dealing with high-net-worth advisors, executives and professional athletes.

His work had him traveling 200 days of the year, from Boca to Bangor and everywhere in between, a schedule that could wear down even the most rugged travelers. Rich decided it was time to take what he learned and apply it to his real passion – individual investors. In 2002, he teamed up with his business partner, Jim Hirst, to start Moores Creek Capital Partners in downtown Raleigh, N.C. Their relationship is often described as the gas and the brakes – in other words, Rich and Jim are the perfect balance for each other.

Rich is always searching for ways to deliver the absolute best service for his clients. That mindset led Rich and Jim to Prime Capital Investment Advisors, based in Overland Park. Kan. where they have found a group of like-minded professionals dedicated to delivering quality care for individual investors, plan sponsors, plan participants and partners. Today, Rich is Prime Capital’s Managing Director of the Carolinas and is as fiercely dedicated to the well-being of individual investors as ever.

Rich earned his bachelor’s degree in finance from Kansas State University. He holds his Series 65 license. Rich lives in Clayton, N.C. with his wife Joely and his two children, Bella and Jack. Rich enjoys cheering on his favorite college sports teams, especially Duke basketball, as well as the Kansas City Chiefs and the Boston Celtics. When he isn’t studying plays, he is mentoring and coaching his AAU basketball team throughout the Mid-Atlantic. He takes pride in teaching kids proper fundamentals and watching them succeed beyond the basketball court. His love of hoops can be traced back to his time as captain for Team USA (U-17), playing in Europe and Russia. His family is active in the Clayton community. They love exploring the history and the beaches of the Outer Banks. Rich and Joely worship at St. Anne’s Catholic Church in Johnston County.

Learn more about Rich at

Advisory services offered through Prime Capital Investment Advisors, LLC. (“PCIA”), a Registered Investment Adviser. PCIA: 6201 College Blvd., Suite #150, Overland Park, KS 66211. PCIA doing business as Qualified Plan Advisors (“QPA”) and Prime Capital Wealth Management (“PCWM”).

Locations Served

Raleigh, NC

410 E. Main Street
Clayton, NC 27520