Terra is the chief marketing officer at Prime Capital Investment Advisors. She is responsible for making financial services fun! By overseeing the strategic direction of the PCIA brand, Terra has the pleasure of digging into the tactical management of the firm’s content development and distribution, creative design, lead generation, event administration and public relations. Her team doesn’t just make things look and sound pretty. They work as a unit to delight the Prime Capital community with an exceptional experience from the start.

She expanded her experience in financial services as the vice president of marketing and professional development at Fi360, the country’s leading fiduciary education and technology company. Prior to that, Terra was the manager of marketing at Fragasso Financial Advisors in Pittsburgh. She was also the director of social media and digital public relations for a Pittsburgh university. Terra has nearly 20 years of experience in marketing and more than two decades of professional experience for a variety of organizations across industries.

Terra earned her bachelor’s degree in industrial and organizational psychology from Pennsylvania State University. In 2006, she earned her Master of Business Administration from Gannon University.

In her free time, Terra most enjoys sharing laughs with her husband and daughter. 2020 was the genesis of a new McBride tradition, Friday Family Movie Night, during which the family has conducted a deep exploration of 80s movies that matter. Terra relieves stress by making a great meal and hitting the yoga mat or running trail as often as possible. Terra especially loves curating content for her style blog, which allows her to be personally creative and connect with the fashion community in Pittsburgh and across the internet. In 2023, Terra joined the board of Style412, a non-profit organization dedicated to inspiring and educating Pittsburgh Fashion Industry professionals for a more sustainable future.

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