Prime Capital Investment Advisors today announced it will become Prime Capital Financial in a significant rebranding that will also impact most of its sub-brands.
The change to Prime Capital Financial replaces ‘Investment Advisors’ to reflect that Prime Capital is much more than an investment advisory firm. Prime Capital also provides financial planning, financial wellness, retirement plan consulting, managed account services, tax planning, estate planning, risk management, and many other financial services.
“These efforts are about our brands telling the story of who Prime Capital is, what our values are, and what we uniquely stand for as an independent financial services firm,” said Glenn Spencer, Chief Executive Officer. “It’s very important that our brands outwardly tell the story of who we are.” The sub-brands will build on the Prime Capital name by adding their service offerings to the name. Thus, Prime Capital Financial will include Prime Capital Wealth, Prime Capital Retirement, and Prime Capital Wellness.
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