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Longer Investments Inc. team will continue operations in Fayetteville with founder/CEO remaining with the company

OVERLAND PARK, Kan. (Jan. 15, 2019) — Prime Capital Investment Advisors (PCIA) continues its growth strategy and has agreed to acquire the assets of Longer Investments Inc. (LII) of Fayetteville, Arkansas. The new company will be known as Longer Financial, an affiliate of Prime Capital Investment Advisors.

Longer Investments was founded by Elaine M. Longer in 1985. Longer is a leader in the community and will remain with the new firm, along with the other employees of LII.

Elaine Longer

PCIA’s portfolio manager, Eric Krause, has been actively involved in Northwest Arkansas for several years, working with individual clients and corporate retirement plans. Krause has relocated to the area and will lead PCIA’s operations in Fayetteville as part of the Longer Financial team, and will be responsible for integrating LII’s private wealth management business and continuing to grow the firm’s Qualified Plan presence.

“We’ve now built a presence in 14 markets and continue to grow,” said Glenn Spencer, CEO of PCIA. “Under Elaine and Eric’s leadership, Longer is already a premier financial services firm in Northwest Arkansas. Eric’s background and relationships in the area make him a great candidate to lead PCIA’s efforts in Fayetteville.”

“We have built our growth and reputation on a foundation of trust, service and results,” Longer said. “Joining PCIA’s team allows us to continue to grow and maintain our high level of client service. This also will allow us to offer even more expertise and services to our clients.”

Krause is a member of the firm’s Investment Advisory Committee, which is responsible for the management and oversight of the firm’s assets. With more than 10 years of wealth management experience, Krause will continue in this role, working with both individual investors and retirement plan sponsors. Like Elaine, Eric has earned the Chartered Financial Analyst® designation.

Eric Krause

“We work on behalf of our clients, with a personal approach to their portfolio – one that makes the most sense for their needs, both now and for their future,” said Krause. “I’ve been fortunate to have spent a great deal of time working with clients in Northwest Arkansas for the past several years. I’m very pleased to have the opportunity to partner with Elaine and her team as we continue to grow our firm together in this community.”

About Prime Capital Investment Advisors
Prime Capital Investment Advisors provides a client-centric, team approach to full-service financial planning, including fee-based asset management and wealth management. The firm currently has 16 locations throughout the United States, with investment advisor representatives serving clients across the nation.

Advisory services offered through Prime Capital Investment Advisors, LLC. (“PCIA”), a Registered Investment Adviser.

PCIA: 6201 College Blvd., 7th Floor, Overland Park, KS 66211. PCIA doing business as Qualified Plan Advisors (“QPA”).