The Securities and Exchange Commission’s updated marketing rules for financial advisors, which went into effect in late 2022, were welcomed by the industry as a long-awaited step into the 21st century. Among other provisions, the rule allowed the use of client testimonials and endorsements and laid out requirements for presenting performance information in advertisements.
Terra McBride, chief marketing officer, Prime Capital Investment Advisors: This is a relationship business, and it’s those positive relationships that we want to share the most. So our advisors [The firm has 199 affiliated advisors today—Ed.] were really excited when we found out about this.
Want to read the full story? Check it out here. Please note, a subscription may be required.
