The Overland Park, Kansas-based RIA, which touts “18 months of impressive growth,” including “double-digit organic growth,” cited the ability to custody nontraditional assets as one of its reasons for choosing the Goldman platform.

“Our clients invest extensively in alternative assets, and we need a custodian with the capability to handle these investments at the service level our clients expect,” said Scott Duba, Prime Capital’s chief investment officer and managing director of wealth management.

“Goldman Sachs Advisor Solutions is enthusiastic about alternatives, and their fully digital platform offers a more sophisticated service tracker and online chat functionality, while still having direct access to their service team,” Duba said.