Prime Capital Investment Advisors LLC announced Wednesday the Future of Finance Scholarship Fund, supporting academic scholarships for young women interested in pursuing careers in finance.

The scholarships, already awarded to their first two recipients, are designed to encourage young women to consider a career in financial services, says Terra McBride, Prime Capital’s chief marketing officer. McBride highlights the importance of starting with education in the quest to create a more diverse talent pool from which the industry can draw, with the scholarships available to current high school and college students.